Monday, September 8, 2008
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About Me
- Ralph Paglia
- Director - Digital Marketing ADP Dealer Services rpaglia@gmail.com cell: 505-301-6369 Responsible for establishing business partnerships and alliances with Automotive OEM's, enterprise class National Accounts and eBusiness organizations in the automotive vertical. Business development focused on defining and providing Digital Marketing solutions to car companies and dealers that accelerate and expand success in selling vehicles, parts and services using Internet based channels, strategies and tactics. 1986 San Diego: Ralph pioneered Internet lead generation by using dial-in access to Bulletin Board Systems (BBS) with a charter enrollment in the first public access ISP - CompuServe. 2005 to 2007 Phoenix: Ralph develops, builds and leads a team that markets and sells more new and used cars using digital marketing strategies and tactics than ever before accomplished by a single point franchised dealership. 2008 Dearborn, MI: Ralph secures landmark agreement with Ford Motor Company to migrate dealerships from conventional local marketing and advertising to more effective digital advertising.
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